New on SI: How NBA Bubble Became King of Content

The NBA season tips off Thursday from the bubble site at Disney World in Orlando. But there has already been plenty of content coming from the bubble, and not just scrimmage games, as behind the scenes looks at what the players are doing have exploded online. Sports Illustrated host Robin Lundberg talked with SI's Ben Pickman and "The Fantasy Exec" Corey Parson about the boom in bubble content and what makes the NBA so social media-friendly.

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